Full Job Description
Company Overview
Welcome to TransformDigital, a leading digital marketing and e-commerce powerhouse known for driving innovation and maximizing ROI for brands across the globe. With a strong presence in Fort Payne, Alabama, we are committed to delivering outstanding digital experiences that engage customers and elevate brand narratives. Our team thrives on creative thinking and data-driven strategies that put us ahead of our competitors in the digital landscape.
Position: Digital Content Strategist
Are you a visionary digital content strategist? Do you have a passion for crafting compelling narratives that resonate with diverse audiences? If so, TransformDigital invites you to join our dynamic team as a Digital Content Strategist in Fort Payne, Alabama. This is a unique opportunity to drive strategic content initiatives that align with our brand objectives, support customer engagement, and enhance our digital footprint.
Key Responsibilities
- Content Strategy Development: Lead the creation and implementation of innovative content strategies that enhance brand visibility across multiple channels including web, social media, email, and offline mediums.
- Content Creation: Oversee the content lifecycle from ideation to execution, ensuring that all content is engaging, relevant, and optimized for search engines (SEO).
- Market Research: Conduct thorough research on industry trends, audience behavior, and competitor analysis to inform our content strategies and stay ahead in the market.
- Collaboration: Work closely with cross-functional teams, including designers, marketers, and sales, to ensure all content aligns with our brand voice and marketing goals.
- Performance Analysis: Monitor, analyze, and report on content performance metrics using analytics tools to adjust strategies for effective results.
- SEO Augmentation: Implement SEO best practices into all content, ensuring measurable growth and visibility on search engines.
- Content Management: Manage content calendars, ensuring timely delivery of content and adherence to schedules across multiple projects.
- Team Leadership: Mentor junior team members and encourage creative brainstorming sessions that elevate our content quality while managing team resources efficiently.
- Brand Consistency: Uphold and regulate our brand standards to ensure consistency across all digital touchpoints.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, management, or a similar role.
- Proven experience in SEO, analytics, and performance metrics.
- Exceptional writing and editing skills, with a keen eye for detail.
- Strong project management skills with a knack for meeting deadlines in a fast-paced environment.
- Familiarity with content management systems (CMS) and social media platforms.
- Understanding of user experience (UX) principles and digital marketing trends.
- Excellent interpersonal and collaboration skills, capable of working in a team-driven environment.
Preferred Skills
- Experience with graphic design tools (e.g., Adobe Creative Suite).
- Understanding of HTML, CSS, or JavaScript.
- Knowledge of emerging digital marketing technologies and tools.
Why Join TransformDigital?
At TransformDigital, we value our employees and believe in fostering a supportive workplace culture. As a Digital Content Strategist, you will enjoy:
- Competitive Salary: We offer a comprehensive compensation package that rewards your skills and contributions.
- Health Benefits: Comprehensive health, dental, and vision insurance to keep you at your best.
- Work-Life Balance: Flexible work hours and paid time off policies that prioritize your well-being.
- Professional Development: Ongoing training opportunities and career growth support tailored to help you succeed.
- Engaging Workplace: A dynamic team environment that celebrates creativity and innovation.
- Giving Back: Opportunities to participate in community service initiatives and local engagement activities.
How to Apply
If you're ready to elevate your career in a supportive and innovative environment, we encourage you to apply for the Digital Content Strategist position at TransformDigital in Fort Payne, Alabama. Please submit a resume and a cover letter outlining your relevant experience and why you’re the ideal fit for this role. We look forward to exploring the possibility of you joining our vibrant team!
Equal Opportunity Employer
TransformDigital is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or veteran status.
Location
This role is based in our Fort Payne office. Fort Payne is not only known for its beautiful Southern charm but also boasts a growing community of tech innovators and creative talents. Enjoy the unique blend of a small-town lifestyle with easy access to urban amenities!
About Fort Payne, Alabama
Fort Payne, often referred to as the “Sock Capital of the World,” offers a rich history and vibrant culture. Nestled in the scenic foothills of the Appalachian Mountains, Fort Payne provides beautiful landscapes and a tight-knit community atmosphere – ideal for professionals who value both career growth and lifestyle quality. Explore beautiful parks, outdoor recreation spaces, and support local businesses while being a part of a wonderful local community.